The Pitch Competition | Mount Allison

About the competition

The Pitch is a Dragon’s Den style event where Mount A students have the opportunity to pitch their business idea or social innovation project to a panel of judges.

In 2020-2021, there was a total of $10,000 in cash prizes thanks to our generous donors including the TD Future Ready Commitment!

The competition was founded by Mount Allison alumni Keifer Bell, Jill Edwards, and Tanner Wilson in 2018 and aims to recognize the top students/student teams who have identified a real gap in the market, and an effective solution to a problem or need with the potential to scale.

This competition is open to all current Mount A students regardless of academic program or year of study.


2020-2021 Pitch

Prizes

Cash prizes will be awarded to the top 3 applicants. The prize breakdown is as follows:

  • 1st place: $5,000
  • 2nd place: $3,000
  • 3rd place: $2,000

How to Apply

The application is a three-part process including a video submission, a written submission, and a live pitch. Please note that the application dates for each step reflect the 2021 application period. Stay tuned for more information regarding the 2022 competition.

#1 Video submission — March 21

The preliminary round consists of a 3-minute video submission which is due on Sunday, March 21.

The judges will review the video submissions and judge them based on the criteria outlined below.

Finalists will then be selected based on the video submissions and will be invited to the final round which consists of a short written submission and a live pitch.

Specific points to cover in your video:

  • Introduce yourself and share any relevant information (education, volunteer work, job experience etc.) that will help you to successfully launch the idea.
  • Identify the problem you aim to solve.
  • Why does this problem matter?
  • What is your proposed solution for the problem?
  • How will you implement it?

An updated Student Handbook for The Pitch 2022, with more detailed information, is forthcoming.

#2 Written submission — March 30

The second part of your application will be a written submission which will allow you to provide some more details around the proposed idea you have pitched in the video submission.

The deadline for the written submission is Tuesday, March 30, and only selected finalists are required to prepare this section of the application.

The updated application for 2022 is forthcoming, and will be available to download here.

Information you will be asked to provide in your written submission:

  • Introduce yourself and share any relevant information (education, volunteer work, job experience etc.) that will help you to successfully launch the idea.  
  • Identify the problem you aim to solve and why does it matter?
  • What is your proposed solution for the problem?  
  • What is your competitive advantage?
  • How will you implement it?  
#3 Live pitch — April 3

The final component of the competition is a live pitch!

This is where you will have the chance to pitch your business idea to the judges in real time.

You will have 10 minutes to present your idea via Zoom or MS Teams, followed by a 5-minute Q&A period. Be sure to be clear and engaging, sell your idea to the judges!

Only selected finalists will be invited to the live pitch component of the competition which will take place on Saturday, April 3.