About the competition
Applications are open from October 1 - 31, 2025
The Pitch is a Dragon’s Den style event where Mount A students have the opportunity to pitch their business idea or social innovation project to a panel of judges.
We are so happy to be able to award cash prizes of up to $10,000 thanks to our generous donors including the TD Ready Commitment!
The competition was founded by Mount Allison alumni Keifer Bell, Jill Edwards, and Tanner Wilson in 2018 and aims to recognize the top students/student teams who have identified a real gap in the market, and an effective solution to a problem or need with the potential to scale.
This competition is open to all current Mount A students regardless of academic program or year of study.
The Pitch 2025 - Fall
Prizes
Up to $10,000 in cash prizes will be awarded to the top applicants.
How to Apply
Application - Due October 31, 2025
Applications are open from October 1 - 31, 2025
The preliminary round consists of an application submission which is due on October 31.
The judges will review the written submissions and invite select applications to pitch live on November 22.
Please note: applicants will be selected based on the quality of their written submissions - please include as much information as you can!
We recommend downloading the application questions and drafting your answers in advance of submitting the form.
For helpful information on how to develop a Pitch, check out Module 4 of our Think Inc. program!
Eligibility Requirements:
- Applicants must be current full-time students at Mount Allison University.
- Applicants may be enrolled in any program and in any year of study.
- Applicants do not have to be returning next year.
- Applicants may apply individually or with a team.
Additional requirements if the business being pitched is already operating:
- The applicant(s) must own at least 50% of the company.
- Annual revenue of the company must not exceed $10 000.
For any application questions, please reach out to Ellie Sheppard elsheppard@mta.ca
Live Pitch — November 22
The final component of the competition is a live pitch!
This is where you will have the chance to pitch your business idea to the judges in real time.
You will have 10 minutes to present your idea in-person (virtual presentation options will be available), followed by a 5-minute Q&A period. Be sure to be clear and engaging, sell your idea to the judges!
Only selected finalists will be invited to the live pitch component of the competition which will take place on Saturday, November 22.
For tips and information on creating a business and a pitch, explore the Think Inc. Program.
Follow The Pitch on Instagram to stay up to date with workshops and important dates.